How to Improve Your Time Management: 3 Things to Do

Clocks signifying time

“I haven’t got enough time!” We have all been there. We are working on a project. Our time management isn’t what it could be. As the deadline fast approaches, we start to rush because the clock is ticking away. The remaining moments we have to finish the project are slipping by.

The stress begins to creep in. We start to make mistakes, leave parts unfinished, or we finish but what we claim is “done” is anything but.

Stress-out man due to poor time management.
Sometimes we want to pull our hair out when our time management isn’t up to par.


Time. At the start of every project, time feels infinite. Yet, by the end, we sometimes feel as if we either squandered the time we had or that we didn’t have enough to begin with.


 Most likely, we did have the time. We utilized it in a less-than-ideal way. Or, in another scenario, we didn’t know how much time a project would actually take, and we scheduled far less time than we should have. 


So how do we combat this? How do we look at a project and “know” how much time it’ll take? As with most things in life, experience is one of the main components at play here. After doing certain projects many times, we start to get a feel for it; we start to know how the project will run.


Moreover, we start getting more comfortable doing certain tasks. As a result, the process moves smoother than before, which means it moves quicker. 

Three Things You Can Do to Manage Your Time

Even if you are starting out in your business, there are things you can do now to help your time management. These things will ensure you are scheduling yourself enough time to complete the work you have. 

“It’s better to have the extra time and not need it than to schedule less, need more, and be unable to finish the project.”


The first thing to remember is that whatever work you are doing it will take longer to do than you think. Always add extra time to your project length. It’s better to have the extra time and not need it than to schedule less, need more, and be unable to finish the project.

Why do projects take longer than expected? There are several factors, but the biggest is that unforeseen “roadblocks” can come out of nowhere. They happen to even the most seasoned professionals. 


But what else can be done? Here are three thing that you can do.

Prioritize Your Scheduling for Better Time Management

The scheduling itself is a big factor. When you receive the project you are about to work on, you should create a prioritized list of the tasks needed. Ask yourself, “Are there items here that are more important than others?”

Two competitors pulling a rope
It can feel like a tug-of-war when trying to balance all our tasks for a project…


Every element works together to make the final product. Certain elements need to be completed first to complete others next.


Try to see if there is a logical workflow to the tasks in front of you and organize accordingly. This will allow the process to move much faster. 

Use an Automation System to Ease Your Workload

What tasks can you take off your plate with a simple automatic process? This usually is done with technology. If you’re savvy with programs and apps, then you are likely well aware of this. If not, it may be worth getting in touch with someone who can help you. 


For instance, when it comes time to run your payroll at the end of the week, it can be a time consuming task. If your budgets allow it, and you have a payroll processing system like ADP, Gusto, or QuickBooks, much of that work is handled for you. You simply need to approve the timecards.


Or, an Excel spreadsheet can be set up to calculate your week-ending profit and loss statements. There are countless examples. But, if there are automated tasks that can take the load off, it can really boost productivity. 

Avoid Multitasking Whenever Possible to Improve Your Time Management

Businessman meditating in lotus position.

You should also avoid multitasking as much as you can. Multitasking is a difficult skill and one that few can master.


What we mean is try not to work on two separate projects at the same time. This can create unnecessary confusion. It can also cause you to misuse time.


For example, you may be working on two websites at once. You may inadvertently mix details of the sites that you’ll have to fix later. Fixing unnecessary mistakes takes up invaluable time that should (and could’ve been) utilized on other tasks. 


You don’t want to miss deadlines. Make sure to create checkpoints for yourself throughout the project to see where you are. If you find you are taking too long on something, reorganize yourself, and check your prioritized list. Ask yourself, “Is there something else I could do now to free up time later to work on this task?”

The Benefits of Time Management

Now that we have looked at the things you can do to help with your time management, let’s look at some of the benefits.


Successfully managing your time will help you:

  • Keep your stress levels down
  • Help you focus on your work
  • Organize your work
  • Keep the workflow moving without interruption

We all know how important it is to be levelheaded in doing business. It allows us to think clearly. When we think clearly, we complete our work to the best of our ability. Top-quality work will always lead to success. 

How To Optimize Your Website’s Photos (And Why Optimizing is Important!)

Laptop

Why Optimization is Important

Hourglass
Photo by Aron Visuals

Have you ever been to a website that takes forever to load? It is frustrating. You just want the page to load so you can see the rest of the website. A lot of folks may even just give up and click away if it is lagging too much. But this is the exact opposite effect a website should have on a customer. You want a website to hook the viewer into wanting to stay. You want it to be engaging and entertaining and informative. If it is lagging, well, no one may ever experience any of those elements.  This is why optimizing your photos is important.

Your Website is the Center of Your Business

However, before we look at this issue that too many websites suffer from, we should look at why a website is important to your business. We’ve talked about it before, and you’ve probably heard about it before; but we’ll mention it again because it’s that important. In today’s marketplace, having a website is crucial to success. A website is your main hub for your business. As a result, it needs to be “on point.” Often, your website is the first point of contact a person has with your company (especially if they are Google searching the services you provide).  

So, your website is crucial, and you don’t want a crucial element of your company to be lagging, slow, or unresponsive. One of the main culprits of a slow website are unoptimized photographs. I.e., massive photo files that have not been scaled down. It is a simple fix and one that will greatly improve your website’s functionality.  

Every KB of size counts. The smaller the file, the faster your site will load, the happier your visitors will be. Before optimizing the image, determine what size your image should be scaled to. For example, if your WordPress theme recommends an image size of 900 x 500px for a slideshow, you may be able trim some of your original image file to get the correct size and aspect ratio before optimizing. 

Let’s take a look at how you can optimize your photos for your website now so that your website is the top-quality site it needs to be. 

Optimizing Your Photos

optimizing at computer
Photo by Burst

There are several photo editing programs out there you could be using for your photographs. In this article, we will focus on two of the most popular ones: a paid option (Photoshop) and a free one (Gimp).  

Optimizing Via Photoshop

Man editing with Photoshop
Photo by Vocne
  • Open your image in photoshop. 
  • Click “File” and then click “Save for Web” 
  • You will be presented with save options. In this window you can choose the file format, how big you want the photo, and so on. For our purposes, you’ll most likely want to save your photograph as a JPEG.  
  • As a rule of thumb, you never want to bring the quality of a photograph below 60%. Once it gets beneath that number, the human eye will begin to detect noticeable quality differences in the image.  In the optimization panel, you will see the option to choose the quality level (low, medium, or high). There is a slider. You don’t want to go beneath 60% here. The lower the % the smaller the file size will be. We recommend between 60% and 80% for optimal results, though the result depends on your original file size. For best results, you want to try to get your file size to around or below 500KB.  
  • Choose a file name and click “Save.” 

Optimizing Via Gimp

  • Open the image you want in Gimp. 
  • Click on “Image.” Then, if applicable, click “Flatten Image.” Flattening the image will change the image to RBG, which is needed for web. 
  • Next, click on “Image,” again. Click on “Mode” and select “Indexed.”  
  • In the Indexed Color Conversion, select “Generate Optimum Pallette.” You may also choose to select “Web-Optimized Pallette.” 
  • Click “File” and then “Save As.” 
  • Select your file type (as with Photoshop, JPEG and PNG are both used widely on the web, though we recommend JPEG), and then save. 

Conclusion

These are just two options out there. There is a plethora of photo editing options for you to choose from. In addition, there are also smartphone apps that can help you in a pinch if you’re on the run. One of these that you can check out is called “Photo Compress-Phone Cleaner.” 

Whichever program or app you decide to use, you will be taking a big step forward with your website.   

How to Gear Your Business Up For the New Year

Taking a Look at Your Previous Year

As the year draws to a close, it is normal to want to prepare your business for 2020. January is right around the corner, and it may be tempting to rush into your plans for your business. However, it is important not to forget where you currently are. Throughout the year you have been monitoring the health of your business. This is a very smart thing to do because it allows you to make real-time adjustments when necessary. It is a good idea to keep note of all these changes for the year’s end so you can review all that has happened.   

Before you look ahead to 2020, be sure to take some time to reflect on 2019.  This will allow you to create a plan for your business’s immediate and far-reaching future. There are many metrics for you to look at, but in this blog we are going to give you three of our favorite tips on how you can structure your end-of-the-year business reflections. 

Man typing on laptop while looking at company metrics.
Photo by Ruthson Zimmerman 

1. Looking Back at Revenue Generated

Some of us start a business as a hobby, but for most people the business they create is an important part of their income. Sometimes it is supplemental to another job we have, or it is our sole income. Regardless of what your aim is for your business, it is essential to track the revenue you generate.  

In order to obtain our desired quality of life there are basic requirements we need to meet to pay our bills. Often this leads to the creation of a revenue sales goal or budget. As you prepare for 2020, be sure to look back at what revenue you generated this year and set it against the goals you set for next year. Did you make enough money? Was there surplus? Did you fall a little short? Asking yourself these questions will guide the process of compiling these statistics of your company. This will allow you to create a more precise budget plan for 2020. You will see the areas in which you came up short, areas in which you could improve, and areas in which you met goal.

How well are You Managing the COGS and the OPEX?

In addition to your top line revenue, the cost of doing business is another important factor to take a look at. Two main aspects of this, though there are others, are “Cost of Goods Sold” (COGS) and “Operating Expenses” (OPEX). Let’s take a look at these two elements.  

  • COGS = This refers to the direct cost of producing the goods you are selling. This can include the cost of the merchandise, supplies, and anything that goes into producing the product(s) you sell. COGS is subtracted from your gross revenue, which in turn tells you the amount of money your business generated. 
  • OPEX = These expenses include items such as rent, payroll, professional fees, and more. This number is also subtracted from your gross revenue.   

So why are we saying to take a look at your previous year’s numbers in these two categories? Looking at these categories will allow you to make innovative decisions going into 2020. For example, with COGS, you will be able to see if you are spending too much, or too little, creating your product.  

Take, for instance, a small grocery retailer that needs to acquire product to sell in its store(s). Goods can be purchased from a variety of sources. This store can buy product directly from the vendor, they can buy from Distributor A, they can buy from Distributor B, or they can have a program by which they purchase from all of the above.  

There are many options available to you, though some may be cheaper than others. You will be able to compare these prices for 2020 against the prices of 2019. With OPEX, you’ll be able to evaluate what you are spending to run your business. Perhaps you have too many employees. Knowing the OPEX will allow you to curtail certain operations if you find it necessary.   

Laptop and notepad at small workstation.
Photo by Andrew Neel

Are Your Keeping Pace with Your Competitors? Are You Ahead of Them?

This final tip is to help you see the larger picture. Often, we can get lost in our business and forget that there is an entire marketplace out there beaming with other businesses trying to get ahead like us. This competition is a good thing because it keeps us on our toes. It keeps us striving to be better. Without healthy competition we would become stagnant.  

As you look back at 2019, take a look at your competitors. How have you been able to keep pace with them? Are you ahead of them? By seeing what trends are occurring in the marketplace, and by analyzing what your competition is doing, you can make adjustments to your own business model. This will ensure you stay in a good spot in the marketplace. It’ll allow you to adjust so you can rise above the rest. It is easy to get comfortable in the marketplace, but this is dangerous. Remember Blockbuster and Borders? Both these companies got comfortable with their position in the industry. As the industry progressed forward they did not, and within a few short years they became relics of the past.  Be proactive to make sure your company is thriving for many years to come. 


Of course, this article just scratches the surface, but this is a good foundation to build off of for the new year. What metrics do you look at? Do you have an end-of-the-year routine you follow each year? Comment below and let us know!